Ad Majorem Dei Gloriam

Essential thinking for reading Catholics.

Thursday, November 29, 2007

His P.R. Materials

There seem to be very few sure-fire ways to make money in Hollywood. Among those few ways is Ye Olde Reliable ploy of Christ-baiting.

This, in a hazelnutshell, is how it works:

1- Take a book -- quality of the writing notwithstanding -- which carries a message offensive to the Judeo-Christian mindset at its core.
2- Make a film about it. Cast someone generally well-regarded by audiences.
3- Give it a good marketing budget.
4- Let the more excitable culture warriors catch hold of the thing.
5- Watch as the culture warriors start loudly proclaiming (correctly, I hasten to add) the vile and loathsome message incorporated in the book/movie.
6- Shrug innocently in befuddlement and recite how this is "only a work of fiction."
7- Smirk inwardly.
8- Observe how the culture warriors publish books, articles, get on serious news programs, magazines, newspapers, write editorials, appear on radio talk shows and apoplectically generate gazillions of dollars of free publicity for your vile and loathsome film/book.
9- Start shopping for a ski lodge, a Gulfstream V and/or a beach house. Celebrate with dinner at Nobu.

As you may well imagine, my thoughts on Pullman, and the upcoming film cannot be adequately expressed in even the most minimally charitable manner. These thoughts, in fact, don't even contain the slightest chemical trace of charity; so I shan't be your near occasion of sin and post them here.

There. Now you have my bona fides.

It seems to me the way to squelch this is by having an impact at the box office, and the way to have the impact we desire is to quietly educate people on the dangers of this stuff. However, the picosecond we start "calling for an upper-case-B boycott" the game is lost. We start generating that free publicity that practically guarantees a given film will succeed.




  • At 1:35 PM, November 29, 2007 , Blogger Leticia said...

    I understand your point; the Catholic League's boycott of "The Davinci Code" may have helped publicize the film the way the anti-semitism claims helped "The Passion of the Christ". Sigh.
    But their booklet is a great idea, it quotes Pullman whose words plainly reveal his anti-Catholic agenda.

  • At 10:47 PM, November 29, 2007 , Blogger Joe said...

    The booklet is a great idea. The "Hey! Look everyone! We have a booklet!" not so much.

    These things are best defeated with a whispering campaign.


  • At 9:02 PM, December 02, 2007 , Blogger Athanasius contra mundum said...

    So cynical, yet so true. They really don't even need to bother advertising unfortunately.

  • At 7:48 AM, December 04, 2007 , Blogger Joe said...

    At the risk of coming across as cynical as I am in real life, I'd say these films are marketed specifically with the expectation the "right" people will get worked up enough to generate gazillions in free PR.




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